![]() ![]() They need to find the formula that provides a win-win solution – to stay competitive and, at the same time, stay authentic in their own transformation. Source: StatCounter Global Stats – OS Market ShareĪlthough it is inevitable that Android becomes a common part of a car infotainment system, many OEMs are still not ready to make this transition “over-night”. The Chinese market is already adding pressure by pushing their OEMs to fully transition and replace the Head-Units and be able to integrate Android completely. OEMs need to be highly responsive to the Android market demand and find a suitable solution for this. This makes it hard to remain neutral towards implementing this widely used operating system in the automotive industry.Īndroid users often want to use the same familiar services while they are in the car as when they use their phones, posing a great challenge for car manufacturers. Based on ABI Research’s recent whitepaper, 36 million new vehicles will be shipped with Android infotainment systems in 2030. If we want to keep up with these infotainment trends, what choices do we really have?įurthermore, when we talk about the global market share of the two operating systems above, according to StatCounter (presented on Figure 1), Android is clearly winning the competition. Next step is, obviously, to support the OS natively in IVI systems. Here we have a choice, either not having these additions to our car infotainment system or to choose one of the two listed, with no alternative. A review article at Forbes Wheels reads: “Your New Vehicle Should Have Apple CarPlay Or Android Auto-Here’s Why”. Naturally, Android Auto works for Android phones and CarPlay is customized for iPhone users. With a quick internet search on the market offering (by googling of course) you can see the vast number of titles referring to the main products in this area developed by those two players – Android Auto by Google and CarPlay by Apple. It is no surprise that automotive infotainment systems are evolving, yet it is even less of a surprise that tech giants like Google and Apple are taking a major part in this change. ![]()
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